“The key to successful local advertising is repetition. The key to successful local advertising is repetition. The key to successful local advertising is repetition.”
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Successfully differentiating your business from the competition requires you to add unique value to your product or service.
Your brand should have a personality; one of the ways to establish it is through advertising!
The more you keep your product or service in front of your potential customers, the more people you will have thinking of you when it comes time to buy. This translates into more sales, which increases your revenue stream.
Running a sale or creating a loss-leader item can have great overflow effects for your business. By bringing people into your store for one item, you have an opportunity for the person to purchase more items while there.